The landscape of video viewing is rapidly changing , and numerous key developments are determining its trajectory . We foresee a significant emphasis on interactive experiences, with platforms experimenting with virtual reality and gamified content. In addition, the increase of connected TVs and

The landscape of video platform is quickly shifting, and several significant developments suggest what the years holds. We expect a increase in interactive content, including live events and gamified experiences. Subscription models will likely see more fragmentation, with packages of platforms b